Sunday, August 5, 2012

Louis Vuitton x Yasiin Bey- "Core Values" Campaign

In the following videos Yasiin Bey pays homage to "The Greatest"- the legendary Muhammad Ali. Not many emcees have been able to successfully transcend hip-hip culture and find a relevant role in the high-fashion industry. Bey does so seamlessly and so he has been tapped by Vuitton and Stuart McIntyre, director. Vuitton seeks to highlight their association with the art of travel through the campaign, which features graphic art, spoken word, and fashion to depict a riveting image of Muhammad Ali’s career over time. In the “Dream” and “Word” videos, Bey recites Ali’s most famous taunts and brags in a similar bold and powerful manner. Bey performs the spoken word while Niels Shoe Meulman, graphic designer, uses a broom to paint the titles on the ring floor in calligraphy style letters.



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