Thursday, August 9, 2012

Kick Ass Women- Nike "Voices" Commercial

So I'm fresh off watching the London 2012 Olympic women's soccer final between the U.S.A. and Japan. Needless to say, I'm ecstatic about their 2-1 win to the team that beat them in last year's World Cup, 3-1 in penalty kicks. Like any recipe for success it took these women; resilience, hard work, and sheer determination to win today. Redemption for their loss was their motivation and hell if they didn't silence the doubters, albeit eloquently. Under the tutelage of Pia Sundhage, this team is a class act that plays wonderfully as a unit- sacrificing self for team. Whether it was Carli Lloyd coming off of the bench to score two goals or Megan Rapinoe getting substituted in the last minutes of the game- this team did no complaining about how they needed to get to gold. What does this win really mean for soccer and more importantly women's soccer/athletics? 

Nike has realized the barriers that this team (along with countless other female athletes) have broke through, illustrated in their "Voices" commercial below. In this Olympics alone the United States National Women's Team (USNWT) made history even before reaching the finals by being the first women's team to play a match at Old Trafford-where Manchester United play. The final game with Japan set a new attendance record of 80,000 spectators! With whispers of an all women's professional league in the works in the U.S. and what that will mean for endorsements, fame, and potential salaries this win came right on time. Thanks to these sports heroes of football the seeds of a dream have been planted in so many young girls. Congratulations USNWT! 

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