Anna Haupt and Terese Alstin have successfully turned ugly, uncomfortable but the always necessary bike helmets into a fashion accessory. These helmets look like they belong on a F/W 2012/2013 McQueen runway- but alas they here to protect our melons!
Introducing the Hövding, a collar for bicyclists worn around the neck. Inside the collar is a folded up airbag that only deploys if you happen to be in an accident. The airbag is shaped like a hood, surrounding and protecting the bicyclist's head (pictured above). The trigger mechanism is controlled by sensors which pick up the abnormal movements of a bicyclist in an accident. The airbag is comprised of an über strong nylon fabric that will not rip when on asphalt.
The collar is made of a waterproof material, but cannot be machine washed. The wow factor here (besides the obvious) is the shell that surrounds the collar-it enables you to change the look of the Hövding depending on what you're wearing that particular day. There are an endless amount of possibilities here; turning the Hövding into an accessory!
The collar is charged via USB! I'm totally gaga for this gadget. Below is the collar during normal wear and a video about the inventors and an unbelievable demo. Their current price point is $597.